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Colorado Introduces New State Logo

Scott Franz

Colorado Gov. Jared Polis has unveiled a new state logo that’s more colorful and representative than the current one. 

The new logo features mountains, an evergreen tree and the iconic letter “C” that centers the state’s flag. Among the colors, gold represents the state’s sunshine and Eastern Plains, and red represents the earth.

 

Polis was wearing a beanie with the new logo as he described why he thinks the update is needed.

 

“In an effort to promote all of Colorado has, and using the tools we have in the state,” the governor said Tuesday. “We want to provide a fresh representation of the state brand.”

 

Polis says the new logo won’t cost taxpayers because it was developed internally using existing state funds. The old logo — a green triangle that emulates a snow-capped mountain — was rolled out in 2013.

 

The governor says the new logo will be phased in gradually, as old decals on government vehicles fade away, or when new stationary needs to be ordered.

 

Daniel is a Michigan transplant to the Four Corners by way of southern Brazil. After years of flirting with trips to the Southwest, he’s finally found a way to combine his loves of public radio and exploring the region by becoming KSJD’s Morning Edition Host and Reporter.
Scott Franz is a government watchdog reporter and photographer from Steamboat Springs. He spent the last seven years covering politics and government for the Steamboat Pilot & Today, a daily newspaper in northwest Colorado. His reporting in Steamboat stopped a police station from being built in a city park, saved a historic barn from being destroyed and helped a small town pastor quickly find a kidney donor. His favorite workday in Steamboat was Tuesday, when he could spend many of his mornings skiing untracked powder and his evenings covering city council meetings. Scott received his journalism degree from the University of Colorado at Boulder. He is an outdoorsman who spends at least 20 nights a year in a tent. He spoke his first word, 'outside', as a toddler in Edmonds, Washington. Scott visits the Great Sand Dunes, his favorite Colorado backpacking destination, twice a year. Scott's reporting is part of Capitol Coverage, a collaborative public policy reporting project, providing news and analysis to communities across Colorado for more than a decade. Fifteen public radio stations participate in Capitol Coverage from throughout Colorado.