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Collector Car Culture and Community: A Conversation with Bert Valencia

In Cortez, car lovers are gearing up for a weekend of nostalgia, horsepower, and community connection. The Over the Hill Gang Cortez Car Club is hosting its annual Collector Car Appreciation Day celebration on Saturday, July 12, with events designed to celebrate the culture, economic impact, and lasting appeal of classic and performance vehicles.

Bert Valencia, a longtime car enthusiast and event organizer, joined KSJD’s Lacy McKay to preview the festivities and reflect on the enduring role of car culture in the Four Corners region.

“It’s an American tradition,” Valencia said. “Whether it’s the classic cruisers of the past or today’s high-tech performance cars, folks have always found ways to connect through their love of vehicles.”

The day kicks off with the Seven Draw Cruise, a scenic drive that loops through Cortez, Mancos, and Dolores before returning to town. Registration opens at 12:30 p.m. at the Cortez High School, with the first cars heading out at 2 p.m.

Later that evening, KSJD will broadcast a live “cruise night” program from Main Street, featuring classic tunes, live commentary, and special guests. The Sunflower Theatre will also be open for those looking to gather, dance, or simply soak in the atmosphere.

Valencia emphasized the economic importance of the automotive industry, sharing data from the Specialty Equipment Market Association (SEMA) that highlights millions in annual revenue and thousands of jobs tied to car-related businesses in Colorado.

“It’s more than a hobby,” Valencia said. “These events bring people together, support local businesses, and keep a deep tradition alive.”

Listeners can tune in to KSJD from 6 to 10 p.m. on July 12 to catch the live broadcast, or head downtown to join the celebration in person.

LP recently moved to the Four Corners from Austin, Texas, where they worked as a Case Manager for people with intellectual and developmental disabilities, and in HOA property management where they were fortunate to learn many different styles of communication and creative thinking/problem solving. In their time away from work, they watch a ton of movies (spanning all decades, nationalities, and genres), and tries to listen to one really good album every day.
As the leading salesman of Bromo Seltzer in St Louis, I moved west along Route 66 selling Bromo Seltzer out of the trunk of My Rambler. Stranded in Huckleberry, with little money for repairs, I took out a radio add hoping for the best. I landed a DJ position spreading rock and roll all over. The locals call me Doc B, who would have guessed? My Rambler is still in need of repair!
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  • The Over The Hill Gang of Cortez will celebrate Collector Car Appreciation Day on Saturday, July 12th.
    Registration will begin at 12:30pm at Montezuma Cortez High School and the first car will leave at 2.00pm for the cruise.
    In addition, an American Graffiti style cruise will take place between 6:00 and 10:00pm on Cortez Main Street where participants can tune into KSJD to hear some old cruising favorites.
    Further information is available at the Over The Hill Gang of Cortez's Facebook page.