Marketing on KSJD
Underwriting with KSJD
KSJD Community Radio is the source for community-based, public radio programming in Southwest Colorado and the Four Corners area of Arizona, New Mexico and Utah.
Underwriting on KSJD places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, support KSJD, our loyal listeners will support you.
Your on-air underwriting message will be heard in an uncluttered radio environment by a valuable, loyal set of listeners:
- 58,000 across a large, rural area that depends on KSJD as a resource for local, regional & national news, music, and educational programs
- An educated group of individuals: public radio listeners tend to be more highly educated and have more disposable income
- 45% are between 35 and 54 years old
- 32% are 55+
- Our audience has a median age of 47 and is 50% male, and 50% female.
Establish Listener Recognition
70% of all public radio listeners report that a company's support of public radio has a positive influence on their decision to use that company's products and services.
- Specifically, three in four listeners (74%) say that their opinion of a company is more positive when they learn that it sponsors public radio.
- Two in three believe the social and cultural values of sponsors usually fit closely with their own values.
- Public Radio's Halo Effect continues to drive purchase preference and direct action. When price and quality are equal, two-thirds of listeners agree they prefer to do business with public radio sponsors.
How Marketing on KSJD Works
You receive an on-air acknowledgment in a particular program and time slot. Underwriting is sold on a per-mention basis. Discounts are available for long-term underwriting commitments, high-frequency schedules, non-profit organizations and account pre-payments.
KSJD wants to make this opportunity accessible to small and new businesses, and nonprofits. Please reach out to our Director of Business Support or stop by the station for information about our small and new business, and nonprofit packages. We are always able to customize underwriting to a company's unique needs and budgets.
For more information on KSJD underwriting opportunities, event sponsorships, or other partnership opportunities, contact
Amanda Ravensbergen at amanda@ksjd.org
or (970) 564-9727, ext 14.
To view a list of our current underwriters, click HERE.
These businesses and organizations are all vitally important to the work we do at KSJD. If you value what we do here at KSJD, please consider supporting our underwriting partners too!